Adam is an award-winning mortgage broker turned fintech entrepreneur who’s passionate about making the home loan landscape a more level playing field for brokers and homeowners.

After 12 years as a broker, and frustrated with banks offering better interest rates to new mortgage customers while existing customers were being charged a ‘loyalty tax’ (a higher interest rate the longer they’re with the bank). In 2021, he launched Sherlok; powered by AI technology, Sherlok helps brokers retain clients by automating the repricing process and generating quality refinancing leads from their trail book. The AI technology predicts two things: when a client will leave a broker, and when a client is paying too much interest. Sherlok then automatically lowers the client's interest rate, potentially saving them thousands.

Sherlok’s mission is to put brokers and their clients first, and help everyone save money with a single click. It's a win-win situation: brokers' clients save thousands, the brokers keep the clients for longer, the aggregators retain larger loan books and have happy brokers, and the lenders keep their clients.

A lover of all things creative, strategy & media, our Growth Lead for the Everyday Banking Product comes from a background of heading social media departments in the advertising industry. Katie's experience lies across all areas of the social sphere, with work client-side, agency & freelance culminating in a passion for fully integrated social solutions that truly combine the power of content with the application of media.