2024 MFAA National Conference

Explore our event program

Are you future-fit? Are you ready to meet the ever-changing needs and preferences of customers? Have you got the mindset and tools to thrive and overcome challenges?

Our incredible line up of speakers will help you leverage automation, increase productivity, and seize opportunities with emerging technologies.

As part of the MFAA community, we're committed to supporting your growth and helping you prioritise what truly matters.

Time	Activity	Location
8.00am - 9.00am	Registration and exhibition - say hello to our industry partners × Say hello to our industry partners Details This year's exhibition brings together more than 50 partners, bringing together a wealth of innovation, expertise, and solutions that shape our industry. Meet them face-to face—engage in meaningful conversation, explore their offerings, and forge valuable connections. The expo isn't just a space; it's a gateway to inspiration, collaboration and growth. To see who will attending the MFAA Conference visit the exhibition page.	Exhibition, MCEC
9.00am - 9.20am	Welcome (doors open at 8.45am) Associate Professor, Dr Catherine Ball × Welcome Associate Professor, Dr Catherine Ball This session will not be recorded and will not be available for viewing after the event. About the speaker Associate Professor, Dr Catherine Ball is a scientific futurist, speaker, advisor, author, founder, executive producer, executive director, company and director working across global projects where emerging technologies meet humanitarian, education and environmental needs. Catherine also likes to create businesses and champion movements, collaborate with peers, and advise game-changers.	Plenary, MCEC
9.20am - 9.45am	Hello Future Anja Pannek, MFAA, CEO × Hello Future MFAA, CEO This session will be recorded. Recordings will only be made available to delegates who attend the MFAA Conference in person and will be accessible via the MFAA’s Learning Hub. Details Anja will kick off our 2024 National Conference by emphasising the importance of embracing the possibilities that emerging technologies can bring to our industry and ways of working. We’ll explore opportunities to work smarter, foster mental agility, and understand ourselves better to improve the way we work within our local communities.	Plenary, MCEC
9.45am - 10.30am	Hello Possibility: How AI is transforming your business and the way you work. Associate Professor, Dr Catherine Ball × Hello Possibility: How AI is transforming your business and the way you work. Associate Professor, Dr Catherine Ball This session will be recorded. Recordings will only be made available for three weeks to delegates who attend the MFAA Conference in person and will be accessible via the MFAA’s Learning Hub. Details Dr. Catherine Ball, a renowned scientific futurist, seamlessly connects cutting-edge technology with our shared human experience. With a global perspective and a passion for positive impact, she empowers audiences to embrace AI, robotics, and innovation. Dr. Ball’s dynamic presentation will inspire action, leaving you ready to shape a better world—one where technology serves us all. Not only will her presentation inspire and invigorate you, Dr Ball will give you actionable ways you can leverage technology and innovate within your business to free up your time for the things that matter most.	Plenary, MCEC
10.20am - 10.50am	Morning tea and exhibition	Exhibition, MCEC
10.50am - 11.30am	Hello Possibility: Broker efficiency through AI and tech - the why, what and how of streamlining your business processes. Broker panel × Hello Possibility: Broker efficiency through AI and tech - the why, what and how of streamlining your business processes. Broker panel This session will be recorded. Recordings will only be made available to delegates who attend the MFAA Conference in person and will be accessible via the MFAA’s Learning Hub. Details Featuring real brokers and business owners who are leading the way to implement new technologies into their business, this session will help you to understand what tech you should think about using in your business and how to implement it to effectively solve your unique business challenges. You’ll walk away with tried and tested methods to improve efficiency, enhance your productivity and deliver exceptional experiences for your customers. Panel speakers Sadish Visvalingam, Premier Financial Advocates Chris Borg, Borg Financial Renee Blethyn, NextGen	Plenary, MCEC
11.30am - 12.00pm	Hello Growth: The top five considerations in your marketing and communication strategy - tools and tactics to attract customers. Ruth Callaghan, Purple × Hello Growth: The top five considerations in your marketing and communication strategy - tools and tactics to attract customers. Ruth Callaghan, Purple This session will be recorded. Recordings will only be made available to delegates who attend the MFAA Conference in person and will be accessible via the MFAA’s Learning Hub. Details With two decades of experience as a media strategist, communications adviser and journalist, Ruth specialises in providing strategic digital and content services for the clients using the principles of newsworthy and engaging content to tell compelling stories. Ruth will provide you with strategies to supercharge your marketing and lead generation efforts, using generative AI technology and automation so that you can spend more time getting in front of your clients.	Plenary, MCEC
12.00pm - 12.30pm	Hello Growth: Effectively delivering a tech led, people focused, attraction and retention strategy. Broker panel × Hello Growth: Effectively delivering a tech led, people focused, attraction and retention strategy. Broker panel This session will be recorded. Recordings will only be made available to delegates who attend the MFAA Conference in person and will be accessible via the MFAA’s Learning Hub. Details Free up your time to focus on getting more customers settled, with strategies and tools to drive efficient marketing and lead generation activities. In this session you’ll find out how others are using technology to create promotional materials and automate parts of the marketing process. Panel speakers Bret Mullavey, Fintcap Isabella Constantinou, Simplicity Loans and Advisory Jean-Pierre Gortan, Simplicity Loans and Advisory Stephen Moore, Sherlok Ruth Callaghan, Purple	Plenary, MCEC
12.30pm - 1.30pm	Lunch	Exhibition, MCEC
1.30pm - 2.10pm	Hello You: Building personal and professional resilience. Milo Wilkinson, Behavioural Scientist × Hello You: Building personal and professional resilience. Milo Wilkinson, Behavioural Scientist This session will be recorded. Recordings will only be made available to delegates who attend the MFAA Conference in person and will be accessible via the MFAA’s Learning Hub. Details Esteemed Behaviour Scientist, Milo Wilkinson, renowned for her acumen in human behaviour and leadership in high-pressure environments. Milo will explore the untapped potential of our minds and the science behind peak mental performance. Her interactive session reveals the subconscious influences on our decision-making, offering strategies for enhanced mental agility to bolster personal and professional resilience. This thought-provoking presentation will empower you with practical insights to harness the full capacity of your mental prowess.	Plenary, MCEC
2.10pm - 3.00pm	Hello You: 'They said you'd never make it'. Broker panel × Hello You - 'They said you'd never make it'. Broker panel This session will be recorded. Recordings will only be made available to delegates who attend the MFAA Conference in person and will be accessible via the MFAA’s Learning Hub. Details Be part of an inspiring panel where two broker businesses share their stories of resilience in the face of life’s challenges. One from someone who took a radical career change to become a broker, have immediate success through hard work, determination and care for customers but then experience complete burn out. Discover how this broker was able to turn things around, focus on the things that mattered most and built a diverse, award winning business. The other, starting as a husband and wife business who both left promising careers to take on mortgage broking. Hear the amazing story of how after initially being told they would not make it to becoming a financial services power house in North Queensland. How they have turned negatives into positives and how community and giving back plays a very important role in all that they do. How focusing on continuous learning, communication and their broker/business playbook leads to continued success. Panel speakers Kerry Kalendra, MTA Mortgage Broker Ben Phillips, Mortgage Choice - Mackay Denise Phillips, Mortgage Choice - Mackay	Plenary, MCEC